Coffee Cultures are not Always the Same

The other day I found myself very distracted in my yoga class.  Beside her mat, this woman had what appeared to be a cup of Starbucks coffee. A clarification to my foreign-based readership: there are no Starbucks in Brasilia. I meditated over that cup while we were doing breathing exercises, wondering about the reasons of my disturbance. I mean, I am not a Starbucks lover. Even if crowds love them, I have never found their coffee amazing; the various coffee mixes and drinks they proposed never were my thing.
But in many other countries, Starbucks coffee shops are merge into the urban landscape. They have invaded cities like Paris, London and Moscow, they are a place to retreat, read, surf the web, more than just a place to get a drink.
In Beijing these stores would inhabit the lobby of many towers. Affluent Chinese would splurge to get a coffee that could cost them 4 times less in a local shop.
In Vancouver, I remember a street corner with 3 Starbucks shops kitty corner from one another. And in the streets, hardly no passerby's hands, strollers or backpack was without a Starbucks thermos-mug.
Here in Brasilia then, no Starbucks.  Nope, none. Zero. (There is no Ikea either, but that is another topic entirely).
My years in Africa were also Starbucks-free - but this was no surprise as neither Senegal, Congo or Liberia rhymed with coffee culture, nor popular destination for American imperialism. And I was not there looking for places to hang out, I was far too busy with my work then.
But the absence of Starbucks does not mean a place is not a coffee culture, at the contrary.
As an example, Italy is entirely Starbucks-free. But in Italy, the coffee culture is strong, and with like any Italian things, its making and serving requires precision. No frapuccino latté with soy milk topped with cinnamon is allowed passed the Italian border. Here, tiny cups of creamy and smooth coffee are drank quickly standing at the bar. And cappuccinos are reserved for late afternoon, when there is time to leisurely savor the beverage.  In Italy, coffee is so good that even an expresso is drank without sugar. Now Starbucks cannot compete with that.
Here in Brazil coffee is available almost everywhere. It is no surprise since the country produces about one third of all the world's production. The coffee culture is deeply linked to the history of the economic development of the country and slavery.
Yet for my North American eye, this local coffee culture is full of contradiction.
Today, years after the abolition of slavery, coffee is very present in Brazilians' lives. I like to think it is expressed by this interesting linguistic fact: When having their breakfast, the Brazilians say "tomar café de manha", literally to drink a morning coffee, even if there is no coffee involved, or even if they are solely eating their breakfast.
In daily life, coffee is usually available for free in popular restaurants, those buffet "by the kilo", from a thermos, in a self-help form. The super strong and sweetened brew is also available for free in grocery stores, gas stations, doctor's office and other places with waiting involved. It is available in about every grocery stores, even in the dodgy ones, maybe hiding at the end of an aisle. And at best you might get three sips from these baby size plastic cups. Not really the best way to enjoy it I guess, but certainly a good way to get a coffee fix.
When we arrived here, I tried to find where I could go for a coffee. Even if i quickly found the stand in the aisle of the grocery store, it did not really feel like my kind of hangout. But coffee shops did not pop in front of my eyes the same way they did in Italy, France or New York, yet this could initially be attributed to the unique quirkiness of Brasilia. I found them in malls and small shopping complexes. But what I found most often were pastry shops serving coffee. And while these shops would serve all the unimaginable types of local and foreign cakes and pastries, coffee was usually a very simple, black, bitter expresso (which I love).
In some of them, I sat with my computer to work, but in most occasions I felt at odd, either stealing valuable seating place for those rushing in and out. Laptops in these pastry shops were not a common sight, or even just people sitting for more than 20 minutes after they finish their drinks. Probably nobody said anything because I was obviously a foreigner. Or because my portuguese was null at the time. These places were not coffee shops in a anglo-saxon world, Starbucks way. I eventually just gave these up.
In any cases, the other day I just walked into one of these restaurants, those that have their breakfast buffet open early. I was seeing people walking out with what I assumed was egg sandwiches. I ordered a coffee, to go.
Just the Starbucks way, right.
The waitress firstly expressed some kind of surprise but produced the desired beverage in a styrofoam cup, without lid. When I indicated that this was not going to work in my car, she just simply covered the cup with a plastic film. I stood there puzzled, at the cashier, wondering how to address this situation, how to drink it while driving.
I was just reminded again there is no Starbucks way here.
I just picked a straw into the film: Ready to go!